Why Your Business Needs Search Engine Marketing

Search engine marketing is still one of the best medium of targeting your potential customers … Read more Why Your Business Needs Search Engine Marketing

Search engine marketing is still one of the best medium of targeting your potential customers and generating business through them. Every business can benefit from properly tailored SEM strategies. Th…

Why Your Business Needs Search Engine Marketing

Why Your Business Needs Search Engine Marketing 85% of retailers surveyed There might be a whole bunch of tempting channels, but Search Engine Market- ing still remains the most effective way to get your business the business. Search is the No.1 driver of said search marketing traffic to content sites, (including paid and SEO) beating social media by was the most effective more than 300%. customer acquisition tactic. 300% in You Tube GLOBAL SEARCH ENGINE MARKET SHARE 71% 9.34% 7.07% 5.6% 5.52% 1.47% Google BaiEE YAHOO! Яндекс AHAekc bing ) OTHERS Search engine marketing report 2014 SEM BUDGET PROPORTIONS 50% 31% Paid Search Marketing M 18% Email Marketing 31% 18% Search Engine Optimization 18% 18% 25% digg f nv 13% 11% 13% Digital Display 11% Social Media Tuhe 6% 0% O 3% Mobile 6% Others This statistical data clearly shows that SEM is still a major trend in the online marketing industry with extended approach to Paid Search Marketing. SEM EXPENDITURE FORECAST Forecast concerning marketing budget spend on SEO show this prediction greatly. Significant increase- 48% Some increase- 29% Significant decrease- 18% Some decrease- 5% PRIMARY OBJECTIVE OF BRANDS AND AGENCIES FROM SEM Drive traffic to 27% Sell products and services directly a website 31% Increase brand 13% 26% Generate leads awareness The above statistical figures exhibit that primarily companies aim to drive traffic from the SEM strategies. Cartoozo” TM source: www.cmo.com Designed & Developed In Public Interest By www.thehubcomms.com


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