Infographic: Police and Citizens Using Apps

A look at how law enforcement and citizens are connecting using apps. The My Police … Read more Infographic: Police and Citizens Using Apps

A look at how law enforcement and citizens are connecting using apps. The My Police Department App recently reached over 200 partner agencies! We have had increased inquiries from citizens and agenci…

Infographic: Police and Citizens Using Apps

CITIZENS ARE USING APPS TO CONNECT TO THEIR LOCAL POLICE A survey of the My Police Department app (MYPD) shows police and citizens are beginning to connect using technology. Public Safety agencies have a unique opportunity to engage and reach out to the public they serve. MyPD serves as the official app of over 200 law enforcement agencies. ROOM TO GROW Total Number of U.S.Law Enforcement Total Number of Canadian 17,985 570 Law Enforcement Agencies? Agencies’ 200 Agencies Now Officially Using The MYPD App Breakdown By U.S. State & Canadian Province 25+ 20 15 10 Law Enforcement Agencies Of All Sizes Are Embracing Apps Smallest Population Served Largest Population Served Millersport, OH 1,046 Ocean County, NJ 583k Cridersville, OH 1,838 Witchita, KS 380k Cloverdale, IN 2,114 Gloucester County, NJ 290k Citizen Demand Is Growing, Agencies Must Act 600 Average number of requests MYPD receives monthly from Citizens to add their local agency Leading The Way Different types of law enforcement and public safety agencies utilize the MYPD app to provide better service 182 11 3 State Sheriff’s Office Prosecutors Municipal Police College Police County Police Environmental Agencies Office Police 12,966,660 Push notifications sent by Law Enforcement Agencies to MYPD users in the last year “The app gives our community immediate access to their police department like never before. Many of our residents are using it to submit crime tips and thank officers for their assistance.” Stephanie Slater, Public Information Officer for the Boynton Beach (FL) Police Department A MYPD Survey of 15k Recent App Users Provides Some Interesting Details Males Females 8,097 7,223 “Love this app. I downloaded this app for Cloverdale, Indiana. I read in the newspaper that they launched it, and I love it. They alerted me about fires, accidents, and even road conditions. I would recommend this app to anyone that can get it where they live.” – Danielle B. App Usage By Age Relationship Of Users To Their Department Visiting/Other 65+ 15-24 9.1% 8.9% 10.7% 55-64 Live & Work 25-34 14.6% 14.4% 18.5% Live Student 59.1% 45-54 35-44 3.1% Work 22.4% 26.5% 12.7% 35-44 YEAR OLDS Key User Insight TOP USER ENGAGEMENT Some Government Agencies assume young people will be best reached with apps. However, the data shows that the top engagement is 35-44 year olds, followed by 44-54 year olds. How Users Are Finding Their Police Department’s App Agency Social Media Page Agency Personnel/officer Agency Website Search TV News Print News Friend/Family Other 1K 2K ЗК 4K 5K In The Past 90 Days, Citizens Have Sent Their Police Approximately: 412 1,024 Questions Crime Tips or 2,849 Neighborhood Concerns Commendations What Can Police Improve? “We have learned that promotion of our public resources is essential. Marketing is as important for police departments as it is for any company with a product. We need people to be aware of what we are doing and what we offer.” Our citizens also expect us to innovate and adopt the latest technology. We need to continue looking for tools that allow us to best serve and connect to our community.” – Deputy Chief Martin Cohan, Peabody Police Department E MYPD User results are based on approximately 15,0000 recent responses to survey questions from app user on the MYPD app. Individual agencies receive unique responses from their users and responses were aggregated across all agencies for this infographic study. Sources MY POLICE DEPARTMENT 1. Census of State and Local Law Enforcement Agencies, 2008, BJA http://justice.uaa.alaska.edu/forum/28/2-3summerfall2011/f_lawenf_census.html 2. Role of the Police, John Howard Society http://www.johnhoward.ab.ca/pub/C62.htm MYPDAPP.COM 3. All other App Statistics and Data from My Police Department app


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