Future Of Social Commerce for Small Businesses

Detailing how small businesses are shifting their budgets toward social media marketing instead if traditional … Read more Future Of Social Commerce for Small Businesses

Detailing how small businesses are shifting their budgets toward social media marketing instead if traditional eCommerce technologies

Future Of Social Commerce for Small Businesses

The future of social social COMMERCE Only a small number plan on increasing their budget to make their small business web-enabled or e-commerce ready. SMALL BUSINESS AND E-COMMERCE INVESTMENTS PUT MONEY TOWARDS PUT MONEY TOWARDS PUT MONEY TOWARDS Small businesses seem more apt to partake in social media marketing than to invest money into creating a website for e-commerce or marketing. THEIR WEBSITE EMAIL MARKETING SOCIAL MEDIA MARKETING 17% 15% 13% IMPACT ON SHOPPERS SHOPPER USAGE OF SHARING 62% Read Friends Sharing 75% 53% Click Product Link? Buy Shared Product DRIVERS OF USAGE PRIMARY BENEFIT OF SOCIAL SHARING DRIVERS OF CLICK-THROUGH Why shoppe1s valce friends coonments aliaut preducts Shopper are more Irkely to click thÆ°ough to te Talur sate 1 they suu. 47% 43x 41% 14x 12 Discover a Discount affer Find a great deal Learn more product I might want to buy about my triends Why sharer chose to buy this product Why the sharer chose this retaiter 52% 67% 43% 52% of all marketers have found a customer via Facebook in 2013. B2B companies that blog generate 67% more leads than those that don’t. 43% of all marketers found a customer via LinkedIn. 55% In 2013, 55% of marketers worldwide increased digital marketing budgets. Customer testimonials have the highest effectiveness rating for content marketing at 89%. Videos on landing pages in- crease conversions by 86%. 65% of your audience are visual learners. Inbound marketing delivers 54% more leads than 60,000 Visual data is processed 60,000 times faster by the brain than text. traditional outbound marketing. loudbounce


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